Blogging is an ever present important force in the modern world of digital communications. Recent news of the 17 year old boy who tangled with a medical clinic through his blog seems to be average news. However, it becomes a different matter when we discover that the Welsh schoolboy’s angry rant surrounding a Texan clinic became internationally recognised, to the point of legal action becoming involved.
Above, a video in which the clinic claims to have found the cure for cancer; or at least a step towards it.
However, the Burzynski Clinic, located in Houston, Texas didn’t expect schoolboy Rhys Morgan to respond by broadcasting the extent to which he was becoming threatened; bad PR indeed. Though perhaps their claim to have a ‘cure for cancer’ is a little farfetched… it is instead, what the FDA has condemned as ‘industrial bleach‘. Immediately, it is obvious that there are good and bad aspects in the world of blogging; companies need to know how to handle the everchanging world of technology, and rather than attempt to fight criticism, instead, embrace it, and become able to respond to consumer issues; therefore, possibly increasing Corporate Social Responsibility.
In seeing news like this so widely reported on, it is obvious that blogging is becoming more of an omnipresent force worldwide. International communication is becoming stronger, and the voice of the potential consumer or customer is not to be silenced. Companies are listening out more to what their stakeholders think and feel, which is surely a positive step in the future of social networking technology.
Source: The Guardian
Posted by: Victoria Copley